At the start of this summer, a group of 16 college students joined the ranks at Palmetto GBA as our 2020 summer interns. These young professionals spent their summer working in various areas of the company, including the Projects and Planning and Provider Outreach and Education departments.

A few of our interns tackled projects that focused on improving Palmetto GBA’s external communications. Presbyterian College rising senior Abigail Harrison spent her internship researching ways Palmetto GBA can connect with a younger generation of jobseekers.

“Throughout my time so far, I have been working hard on a project for the Next Generation Workforce,” Harrison said. “The goal of the project is to increase visibility and improve the recruitment success with Gen Z and millennials.”

Harrison’s research project wrapped up with a presentation to Palmetto GBA President Joe Johnson and included her insights and recommendations on ways the company can better reach young professionals. Her research also included suggestions to engage current employees in the recruiting process and recommendations on creating a more robust digital presence.

As a budding marketing professional, she says the experience she gained with this project will continue to come in handy in her future career.

Potential employees are just one of the many groups Palmetto GBA seeks to engage with external communications. Health care providers are another group with whom Palmetto GBA associates interact with every day.

University of South Carolina rising junior Parker Roof worked closely with the Provider Outreach and Education team to find ways to improve website navigation to better assist providers.

“Over the last few weeks, I have been working on discovering ways to improve the Palmetto GBA website and developing guides to help assist providers with navigation,” Roof said.

 Roof, an advertising student, adapted his academic knowledge for his work with Provider Outreach and Education.

“The most valuable thing I have learned in my internship is how to utilize my creative skills in new ways and modify them to fit the regulations and rules that are sometimes present in the corporate environment,” Roof said. “This skill will assist me with any career I find in the future and allow me to adapt my creativity to any new environment.”